The best way to describe the Sub_Urban Riot line, is to let them do the talking: "Sub_Urban Riot is a modern independent apparel brand for those who want something different, and aren’t afraid to stray from the norm. We prefer not to cater to everybody. We like things a little off kilter, a little twisted, and that offer a little social commentary. There’s a little RIOT in all of us. Take some chances, make individual statements, and have fun while you’re at it."